Unique Habits

‍Fluent Portuguese from Brazilian Roots:
Thanks to her mother, Kennya Baldwin, who is of Brazilian descent, Hailey is fluent in Portuguese, a skill she often showcases in interviews and on social media.

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‍Glazed Donut Nails Trendsetter:
Hailey pioneered the "glazed donut nails" trend—a milky white or light pink base with a glossy finish—that became a viral sensation in 2022. Her nail designs, often minimalist yet striking, inspire countless fans to replicate her looks, cementing her influence in beauty trends beyond skincare with her Rhode brand.

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‍Ballet Background Cut Short by Injury:
Initially aspiring to be a professional classical ballet dancer, Hailey trained rigorously until a foot injury ended her dance career.

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Morning

Rise Like a Star: Hailey Bieber’s Morning Routine
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Timeframe: ~8:00–10:00 a.m.
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Why It Inspires: Hailey’s mornings are a blend of mindfulness and skincare—starting with intention to set her glow in motion, with a touch of love from Justin.
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Gentle Wake-Up: She’s up by 8:00 a.m., starting with prayer to stay grounded, avoiding her phone to ease into the day—a ritual she swears by for mental clarity.
Hydration First: Drinks lemon water to kickstart her system, a habit for internal cleansing that reflects on her skin, often sharing a glass with Justin as they chat about their day.
Skincare Ritual: Cleanses with CeraVe Hydrating Facial Cleanser——a gentle, ceramide-rich formula for her sensitive, dry skin. Follows with EltaMD UV Clear Broad-Spectrum SPF 46——a lightweight sunscreen with niacinamide to protect without breakouts.
Rhode Glow: Applies her Rhode Peptide Glazing Fluid——for that signature “glazed donut” look, often mixing it with blush for a flushed effect. Finishes with Rhode Barrier Restore Cream——and Rhode Peptide Lip Treatment—for hydration, a step she swears by for her dewy complexion.
Light Fuel: Breakfast is simple—avocado toast or a smoothie with almond milk—prepared by Justin on mornings he’s home, a small act of love that sets a positive tone.
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Key Insight: Hailey’s mornings are about intention—prayer centers her, skincare sets her glow, and Justin’s presence adds warmth to her start.

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Working habits

Hustle with Grace: Hailey Bieber’s Workday
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Timeframe: ~10:00 a.m.–3:00 p.m.
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Why It Inspires: Hailey’s workday balances her Rhode empire with modeling, using minimal makeup to let her skin shine, while staying connected with Justin.
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Rhode Work: At her LA office by 10:00 a.m., she’s brainstorming new products or shooting content for Rhode, often testing Rhode Peptide Glazing Fluid—*—on set for that dewy finish.
Minimal Makeup: For meetings or shoots, she uses Kosas Revealer Concealer——for a clean beauty look, paired with Bare Minerals Foundation Stick——as a multi-use base. Adds Dior Backstage Rosy Glow Blush—*—for a subtle flush, a product she swears by for a natural flush.
Hydration Break: Keeps a S’well Bottle—*—filled with water nearby, sipping throughout to maintain her skin’s moisture—a non-negotiable for her.
Justin Check-In: Texts Justin around noon to sync on their schedules, often sharing a quick laugh over a meme or planning a date night, a habit that keeps their bond tight.
Lunch Fuel: A light salad with grilled chicken or a vegan bowl, eaten mindfully to avoid bloating before shoots, sometimes with Justin joining her if he’s nearby.
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Key Insight: Hailey’s workday is streamlined—her skincare doubles as makeup prep, letting her natural beauty lead, while Justin’s check-ins keep her grounded.

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Afternoon

Hailey Bieber’s Peak Hours
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Timeframe: ~3:00–8:00 p.m.
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Why It Inspires: Hailey’s afternoons are a mix of fitness and creativity—her glow comes from sweat as much as serums, with Justin adding joy to her day.
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Fitness Fix: Hits a hot Pilates or boxing class in Alo Yoga gear—*—for 45 minutes, boosting circulation for that post-workout glow, a routine she swears by for her energy and skin health.
Content Creation: Might film a TikTok, showing her makeup routine with Kosas Revealer Concealer——and Rhode Peptide Lip Treatment——for a fresh look, often with Justin popping in to cheer her on or make a cameo.
Snack Smart: A handful of almonds or a green juice keeps her energy up without heaviness, sometimes shared with Justin if he’s around.
Family Time: Cooks a light dinner with Justin—salmon and veggies—for ease, a ritual she finds grounding and a key part of their relationship.
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Key Insight: Hailey’s afternoons are dynamic—fitness fuels her glow, content creation keeps her creative, and Justin’s involvement adds a layer of love and support.

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Evening

Recharge Like Royalty: Hailey Bieber’s Personal Time
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Timeframe: ~8:00 p.m.–11:00 p.m.
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Why It Inspires: Hailey’s evenings are a sanctuary—skincare, relaxation, and deep connection with Justin keep her balanced.
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Skincare Deep Dive: Removes makeup with a hydrating toner, then applies Dr. Barbara Sturm Glow Mask—*—with kaolin zinc to purify her pores, a product she swears by for post-travel skin recovery.
Gua Sha Ritual: Uses a gua sha tool for 5-15 minutes to de-puff, a bedside staple for lymphatic drainage that she considers essential for her sculpted look.
Wind-Down with Justin: Watches Netflix with Justin, often a rom-com, cuddling under a Barefoot Dreams Blanket——a cozy ritual that’s a priority for their relationship.
Sleep Prep: Slips into Skims pajamas——and uses the Eight Sleep Pod——for 7-8 hours of rest, cooling her bed for optimal sleep, often with Justin adjusting the settings to match her preferences.
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Key Insight: Hailey’s nights are restorative—deep skincare, quality time with Justin, and rest recharge her for another glowing day.

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Health & Nutrition

Hailey Bieber’s Power Source
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Why It Inspires: Hailey’s glow is inside-out—clean eating, fitness, and skincare create her radiant vibe, with Justin as her support system.
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Sleep Priority: 7-8 hours nightly, using the Eight Sleep Pod—*—to optimize rest, a non-negotiable for her skin and energy.
Clean Eats: Focuses on whole foods—avocado, salmon, greens—with minimal dairy to avoid breakouts, often prepped with Justin’s help.
Fitness Flow: Hot Pilates or boxing 3-4 times weekly in Alo Yoga—*—keeps her toned and glowing, a habit she swears by for her mental and physical health.
Skincare Core: Rhode Peptide Glazing Fluid——and EltaMD SPF 46——are non-negotiables for her “glazed donut” look, a cornerstone of her beauty philosophy.
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Key Insight: Hailey’s health is her canvas—nutrition, movement, skincare, and Justin’s support paint her signature glow.

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Key Takeaways

Investments of Hailey Bieber
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‍Rhode Skin (Skincare Brand): Hailey founded Rhode Skin in June 2022, a skincare and beauty brand named after her middle name. The company has seen significant success, with products like the Peptide Glazing Fluid generating a 700,000-name waitlist and over $10 million in sales within its first few days. Reports from April 2025 suggest Rhode is exploring a potential $1 billion sale, with Hailey holding an estimated 50–70% ownership alongside One Luxury Group, a London-based investment firm. This venture is her primary entrepreneurial investment and a major contributor to her wealth.
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Real Estate Holdings: Hailey and her husband, Justin Bieber, have jointly invested in several high-value properties:

A 2.5-acre Beverly Hills property purchased in 2020 for $25.8 million, which serves as their primary residence.
A vacation home in La Quinta, California, acquired in late 2023 for $16.6 million.
A lakeside property in Ontario, Canada, valued at $5 million, offering a retreat from their busy lives.
They previously owned an $8.5 million Beverly Hills home (sold in 2021) and currently reside in a $28.5 million mansion in Beverly Park, one of the most exclusive neighborhoods in Beverly Hills.
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Popshop Live (Minority Investment): In November 2020, Hailey made an early investment in Popshop Live, a live shopping platform, as part of its Series A funding round. This reflects her interest in emerging e-commerce technologies, though it’s a smaller-scale investment compared to Rhode.

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Key Takeaways: What Hailey Bieber Teaches Us
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Skincare is Key: Rhode Peptide Glazing Fluid——and EltaMD SPF 46——create her glow, a routine she swears by for radiant skin.
Minimal Makeup Wins: Kosas Revealer Concealer——and Dior Blush——keep it natural, a go-to for her effortless look.
Fitness Fuels Glow: Alo Yoga—*—and hot Pilates bring her radiance, a practice she considers essential for her energy.
Rest is Radiance: The Eight Sleep Pod—*—powers her beauty sleep, a priority for her skin health.
Love is Light: Time with Justin grounds her, a reminder to balance hustle with heart—Hailey swears by their partnership as her emotional anchor.
What’s Really Important to Her: Hailey prioritizes her faith, often starting her day with prayer to stay centered, and her marriage to Justin, which she considers her foundation. She also values authenticity in her beauty routine, focusing on clean, effective products like Rhode Peptide Glazing Fluid—*—to enhance her natural glow without overdoing it.

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Unique Habits

Morning

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Working habits

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Afternoon

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Evening

Health & Nutrition

Key Takeaways

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